For any local business, Google reviews are one of the most powerful ways to attract new customers and build trust. A strong Google Business Profile (GBP) with plenty of positive reviews can help you rank higher in local searches and even land you in the top 3 of the Google Map Pack—an excellent place to be that leads to more website visits, inquiries, and calls.
Beyond rankings, reviews showcase the quality of your service and help convince people to choose you over competitors. A steady stream of genuine 5-star reviews builds long-term trust and brings in more customers! In this guide, we’ll cover the best ways to get more Google reviews and grow your Google Business Profile. Let’s dive in!
How to Get More 5-Star Google Reviews
Getting more positive 5-star reviews for your Google Business Profile isn’t just about asking for them—it starts with providing an exceptional service that makes your customers genuinely want to share their experience. If they feel valued, listened to, and impressed by your work, they’re much more likely to leave a glowing review.
The best way to encourage high-quality reviews is by setting clear expectations and delivering on them. Let customers know what to expect, keep communication open, and go the extra mile when possible. Even small touches—like a follow-up message or a simple thank-you—can leave a lasting impression and turn a happy customer into a loyal one.
Encouraging customers to mention specific details—like what service they used or how it helped them—can actually have a positive effect on your Google rankings. Google picks up keywords in reviews, so if a customer writes “Great emergency plumber in [your location]”, it actually helps your business appear higher in searches. Neat!
Provide great service, set clear expectations, and make leaving a review easy—do this, and you’ll naturally collect more 5-star reviews and build a stronger Google Business Profile.
Methods to Collect More Google Reviews
1. Reaching Out to Previous Customers (+ Free Email Template)
If you’ve been in business for a while, chances are you have plenty of happy customers who never got around to leaving a review. They may have had a great experience, but without a little reminder, it simply slips their mind. Reaching out to past customers is an easy way to collect more Google reviews, especially if you’ve provided consistent, high-quality service that they remember you for.
A polite email can go a long way in encouraging people to take a minute to leave feedback. If they don’t respond the first time, a follow-up a few days later can make all the difference—people often mean to leave a review but just forget.
Here’s a ready-to-use email template you can send to your past customers:
Subject: It was great working with you! A quick favour?
Hi [Customer’s Name],
I hope you’re doing well. We just wanted to say a huge thank you for working with us on [Relevant Project]. We really appreciate your support and would love to hear about your experience.
If you have a moment, could you leave us a quick review on Google? It only takes a minute, and it goes a long way in helping us grow our local business.
[Insert Google Review Link]
If you’ve already left a review—thank you so much! If not, no worries at all, but we’d love to hear your thoughts.
Thanks again for your support, and we hope to see you again soon!
Best,
[Your Business Name]
2. Making the Most of Future Customers (With Laminated QR Print-Outs)
If you have a physical storefront, the best time to ask for a Google review is right after a customer has made a purchase or received a service. This is when they’re happiest and most engaged with your business, making them much more likely to leave positive feedback. But if the process isn’t quick and easy, most people will forget to do it once they leave.
A simple way to collect positive reviews on the spot is by using laminated Google Review QR print-outs. Placing A4 or A5 print-outs at checkout counters, reception desks, or doors makes it easy for customers to scan a QR code and leave a review in seconds.
You can use this script when servicing customers to easily collect a review while the experience of your excellent customer service is still in their mind:
Example script for business owners to use:
“We’re really glad you’ve managed to find the right guitar for you. Would you be willing to leave us a review by scanning this link? It really helps us grow our local business.”
Recommended for businesses with a physical location
- Tattoo shops
- Barbers shops
- Hair salons
- Guitar shops
- Cafes
- Gyms
- Any business with a physical storefront
Free Customisable QR Print-Out Templates
We’ve actually got a free QR print-out you can use for your business. It’s fully customisable (even the QR code). All you need is a browser to edit the file, add your own Google Business Profile review link instead of the default and you’re ready to go!
Download for free here: Google Review QR Print-out Templates
3. Google Review Tags for Businesses without a Physical Location
For businesses that operate in the field and don’t have a physical storefront, collecting Google reviews can be more challenging, but not impossible. Customers might appreciate your service but forget to leave a review once the job is done. A Google Review Tag solves this issue by making it easy for customers to leave feedback immediately after their service is completed.
Google Review Tags are small plastic tags with a unique QR code linked directly to your business’s Google review page. After finishing a job, you can simply show the tag to your customer, allowing them to scan it with their phone and leave a review for your business on the spot. This eliminates the hassle of manually following up later and increases the likelihood of getting 5-star google reviews while the experience is still fresh in their minds.
Best Business Types for Google Review Tags:
- Landscapers
- Electricians
- Cabin installers
- Plumbers
- Builders
- Mobile mechanics
- Cleaning services
- Any business operating in the field
4. Using SMS or WhatsApp for Review Requests
Some businesses such as plumbers and electricians, rely on SMS or WhatsApp as their primary method of communication with customers. Just like email, following up with clients after they’ve received excellent service is a great way to collect reviews and increase the number of positive google reviews for your business.
You can use this SMS template to collect positive reviews from customers:
Example SMS Template:
Hi [Customer Name],
Thanks for working with us on your [relevant project].
If you were happy with our service, we’d love if you could leave a quick review. It only takes a minute and goes a long way in helping grow our local business.
[Insert Google Review Link]
Your feedback means a lot to us.
Thanks again!
5. Automating Google Reviews with an App
We’ve created a custom web app designed to make collecting Google reviews simple and quick. Businesses that have a website with us can access this app for a monthly fee of £10/month, allowing them to automate the review request process without the hassle of manually following up with customers.
How It Works
The app works by collecting the customer’s email (if they’re happy to provide it) after a completed job. Once their email is added, they automatically receive a personalised email requesting a review, with regular follow-ups if no review has been left while filtering out negative reviews.
This process allows businesses to quickly and consistently collect new reviews while working in the field, taking just 15 seconds to gather a customer’s email and letting the app handle the rest automatically.
Why Use the App Instead of Google Review Tags?
While Google Review Tags are a great tool, providing every team member with one can quickly become expensive, especially for businesses with multiple employees working in the field. With our app, the entire team has unlimited and quick access on their phones, without the worry of losing or replacing physical tags.
This makes it an ideal solution for mobile service providers like landscapers, builders, and tradesmen, who often work across different locations and need a more flexible, cost-effective way to collect reviews on the go.
To learn more about how the Easy Google Review App can help you get more positive Google reviews, schedule a call or learn more here: Easy Google Review App™.
So, What’s the Best Way to Get More Google Reviews?
There are many ways to collect google reviews. The best way depends on your business and how you interact with customers. If you run a physical shop, QR print-outs at checkout make it easy for customers to leave a review on the spot. If you’re a tradesperson or mobile service provider, Google Review Tags or automated follow-ups might be a better fit. The key is choosing a method that feels natural for your business and your customers.
One thing is certain—no business has ever suffered from having too many positive reviews! So go out and get collecting them! More 5-star reviews mean better rankings, more trust, and more customers choosing your business. Whether you start by reaching out to past customers or implementing a new way to collect reviews, taking action today will lead to better results tomorrow.
Need help setting up your Google Business Profile or making it easier to collect reviews?
Get in touch with us—we’d love to help your business grow!
