Introduction
When homeowners need a new roof or emergency repairs, their first instinct is to search on Google. But how do you ensure that your roofing business appears at the top of those search results? The answer lies in roofing SEO keywords.
Google won’t know what your website is about unless you tell it. If you’re not optimizing for roofing-related searches, your competitors who do will take the top spots—leading to more calls and leads for them instead of you.
To help you get ahead, we’ve gathered a list of roofing SEO keywords, categorised by search volume, location, service type, materials, FAQs, and long-tail phrases. Use these to improve your roofing website rankings, drive traffic, and generate more roofing leads.
List of Roofing SEO Keywords
Roofing SEO Keywords by Search Volume
| Keyword | Search Volume (Global) |
|---|---|
| roofing contractors near me | 450,000 |
| roofing | 301,000 |
| roofing contractor | 201,000 |
| metal roof | 165,000 |
| roof repairs near me | 135,000 |
| roof repair | 135,000 |
| roofing company | 135,000 |
| roof tiles | 110,000 |
| roof shingles | 90,500 |
| roof flashing | 74,000 |
| roof replacement | 60,500 |
| slate roofing | 49,500 |
| roofing materials | 49,500 |
| green roof | 40,500 |
| roof insulation | 40,500 |
| roof ventilation | 40,500 |
| tpo roofing | 40,500 |
| rubber roofing | 33,100 |
| asphalt shingles | 33,100 |
| flat roof | 33,100 |
| roof leak repair | 33,100 |
| roof replacement cost | 33,100 |
| roofing supplies | 33,100 |
| commercial roofing | 33,100 |
| roofing for flat roofs | 33,100 |
| epdm roofing | 27,100 |
| roof inspection | 27,100 |
| roof waterproofing | 27,100 |
| roofing services | 27,100 |
| roof leaks | 22,200 |
| roofing membranes | 18,100 |
| roof installation | 18,100 |
| flat roof repair | 14,800 |
| metal roof installation | 14,800 |
| residential roofing | 14,800 |
| rolled roofing | 14,800 |
| roof shingles types | 14,800 |
| asphalt roofing | 12,100 |
| roof repair cost | 12,100 |
| roofing inspections near me | 12,100 |
| roofing services near me | 12,100 |
| roof coating | 9,900 |
| roof coating materials | 9,900 |
| roof cleaning | 8,100 |
| composite roofing | 8,100 |
| roof maintenance | 8,100 |
| shingle repair | 6,600 |
| roof waterproofing services | 6,600 |
| emergency roof repair | 5,400 |
| roof repair companies | 5,400 |
| roof repair services | 5,400 |
| roof storm damage | 5,400 |
| tile roof repair | 5,400 |
| built up roofing | 5,400 |
| roof systems | 4,400 |
| slate shingles | 4,400 |
| roof cleaning services | 3,600 |
| roof flashing repair | 3,600 |
| best roofing materials | 2,900 |
| roof damage | 2,900 |
| roof gutter repair | 2,900 |
| roof repair estimate | 2,900 |
| roof ventilation installation | 2,900 |
| roof collapse | 2,400 |
| roof waterproofing solutions | 2,400 |
| roof restoration | 1,900 |
| roof damage repair | 1,900 |
| roof repair services near me | 1,900 |
| emergency roof leak repair | 1,600 |
| flat roofing contractors | 1,600 |
| roof leak detection | 1,600 |
| roof sagging | 1,600 |
| roof replacement services | 1,600 |
| roofing material suppliers | 1,300 |
| affordable roof repair | 1,300 |
| residential roof installation | 1,300 |
| roof maintenance services | 1,300 |
| roof installation services | 1,000 |
| roofing cost estimate | 1,000 |
| emergency roof repair services | 880 |
| roof inspection services | 880 |
| roof water damage | 720 |
| roof cracks | 590 |
| affordable roofing services | 480 |
| roof replacement quotes | 480 |
| roofing experts near me | 480 |
| emergency roofing services | 320 |
| gutter installation and repair | 320 |
| professional roofing services | 320 |
| roof blow off | 320 |
| roof repair warranty | 210 |
| roof maintenance tips | 170 |
| reroofing services | 140 |
| roof coating services | 140 |
| roof underlayment | 110 |
| roof debris removal | 110 |
| roof damage assessment | 70 |
| roof leak detection services | 50 |
| roof wear and tear | 40 |
| roof installation quote | 10 |
| roof punctures | 0 |
Location-Based Roofing SEO Keywords
Roof repair in [City]
Roof replacement in [City]
Emergency roof repair in [City]
Roofing contractor in [City]
Residential roofing in [City]
Commercial roofing in [City]
Flat roof repair in [City]
Roof inspection in [City]
Roof leak repair in [City]
Metal roof installation in [City]
Roof maintenance in [City]
Roof restoration in [City]
Roofing services in [City]
Affordable roofing in [City]
Roofing companies near me
Roofing quotes in [City]
Roof installation in [City]
Slate roof services in [City]
TPO roofing in [City]
Asphalt shingle roofing in [City]
Service-Specific Roofing SEO Keywords
Roof repair
Roof replacement
Roof installation
Emergency roof repair
Roof leak repair
Roof inspection
Roof maintenance
Roof restoration
Shingle repair
Flat roof repair
Roof coating
Roof waterproofing
Roof flashing installation
Roof ventilation installation
Roof underlayment installation
Roofing services
Reroofing services
Roofing restoration
Roofing repairs for storm damage
Gutter repair and installation
Metal roof installation
Slate roofing services
Asphalt roofing services
EPDM roofing installation
Built-up roofing services
TPO roofing services
Roof leak detection services
Roof debris removal
Roof puncture repair
Roofing repair estimate
Question-Based Roofing SEO Keywords
What is the best roofing material for my home?
How do I know when my roof needs to be replaced?
How much does a new roof cost?
How long does a roof last?
How do you repair a leaking roof?
How much does roof repair cost?
What are the signs of roof damage?
How do I choose a roofing contractor?
Can you replace a roof without removing the old one?
Is roof repair covered by insurance?
How do I prevent a leaky roof?
How often should a roof be inspected?
Can I install a new roof over the old one?
What are the different types of roofing materials?
Is a flat roof a good option for my home?
What is the best way to maintain a roof?
How do you fix a sagging roof?
How can I find a reliable roofer near me?
Can you fix part of a roof instead of replacing it?
How do I know if my roof is damaged after a storm?
Can I install a roof myself?
What is the average cost of roof replacement?
How do I stop my roof from leaking?
What are the most common roofing problems?
How do I know if I need a new roof or just a repair?
What is the difference between a roof restoration and roof replacement?
How do I maintain a metal roof?
What causes roof damage?
How do I fix roof leaks?
How do I choose the best roofing contractor in my area?
(BONUS) Long-Tail Roofing SEO Keywords
How to repair a leaking roof on a budget
Best roofing materials for flat roofs in coastal areas
Affordable roof repair services near me
Emergency roof repair for storm damage in [City]
How to install a new roof on a mobile home
How much does a metal roof cost for a small house?
Roof inspection services for residential homes
Top rated roof replacement contractors in [City]
How to maintain a slate roof in a humid climate
How to choose a roofing company for a large commercial building
What to do if your roof is leaking after a heavy rain
Roof repair vs. roof replacement for old houses
How to detect roof leaks without a professional
Cost of roof maintenance for flat roofs
Best roof coating for commercial buildings
Emergency roofing services after a hailstorm
How to fix a sagging roof truss system
DIY roof repair for asphalt shingles
Installing a green roof for energy efficiency
How long does it take to replace a roof with metal shingles?
How to prevent ice dams on a pitched roof
How to choose the right roof underlayment for your home
Roof maintenance tips for homes in [City/Region]
Flat roof repair services for leaking roofs
Affordable roofing contractors for roof restoration services
Why is my roof leaking after a storm?
How to fix roof cracks before they get worse
Is roof replacement covered by home insurance?
How to find the best roofing company for residential roof repair
Tips for choosing the right shingles for a new roof installation
How to Optimise Your Website with These Keywords
Knowing the right roofing SEO keywords is only half the battle—how you use them on your website determines whether your business ranks at the top or gets buried beneath competitors. Below are the best strategies for integrating these keywords effectively.
Add your roofing keywords to these places
To rank higher on Google, you need to strategically insert roofing keywords in key areas of your website:
- Page Titles (H1 Tags) – The main title of your page should include a primary keyword, such as “Roof Repair in [City] | Trusted Local Roofing Experts”.
- Meta Descriptions – These short descriptions should naturally include keywords to improve click-through rates. Example:
“Looking for expert roof repair in [City]? Our professional roofing contractors provide fast, reliable service. Call today for a free quote!” - Headings (H2, H3 Tags) – Use keywords in subheadings to improve readability and SEO, such as “Our Roof Replacement Services in [City]”.
- Website Content – Naturally include keywords throughout your page, but avoid keyword stuffing.
- Image Alt Text – Google can’t ‘see’ images, but it can read alt text. Example: “Asphalt shingle roof installation in [City]”.
- URL Structure – Keep URLs clean and relevant to your services, e.g., www.yoursite.com/roof-repair-city-name.
Create Service and Location-Specific Roofing Pages
Google sees each roofing service as its own service, especially when people search for them in different locations. Instead of cramming everything onto one “Our Services” page, you’ll have a much higher chance of ranking by creating separate pages for each service in each city you serve.
For example, instead of a single services page, set up specific ones like:
- Roof Repair in [City]
- Roof Replacement in [City]
- Emergency Roof Repair in [City]
This makes it easier for local customers to find exactly what they need—right when they need it—bringing in more calls and leads for your roofing business.
Internal Linking & Schema for Roofing SEO (Advanced)
It’s easier for Google to understand well organised websites, making it easier to rank when your pages are structured properly. Here’s how to improve your site’s structure for better rankings:
- Link Related Service Pages – Connect relevant roofing service pages to improve browsing and help search engines understand your site. For example, link your Roof Repair page to your Emergency Roofing Services page to show Google they are connected.
- Avoid Linking Services Across Different Locations – Don’t link to all your roofing services if they are in different cities. This can confuse both your customers and Google, potentially hurting your SEO. Instead, keep links relevant to the location they’re in, so Google understands which services belong to which area.
- Schema (Advanced) – Adding roofing-specific schema markup (like LocalBusiness and Service) helps search engines understand your site better. This can improve rich snippet results, like star ratings and FAQs, in search listings.
By keeping your site well-structured and linking strategically, you’ll boost your chances of ranking higher and making it easier for customers to find your services.
Best Tools for Finding Roofing SEO Keywords
When it comes to SEO, free doesn’t always mean worse. Many free tools can provide valuable keyword data without the hefty price tag. However, search volume and competition metrics can vary between platforms, so it’s best to use multiple tools for a clearer picture.
Most SEO tools include keyword research as a core feature, but the more expensive ones often come with extra features you may not need just to find the best roofing keywords. Below is a ranking of popular keyword tools, from free to paid, along with their pricing:
Free Keyword Research Tools
- Google Keyword Planner (Free)
- Ubersuggest (Free & Paid)
- Moz Keyword Explorer (Free & Paid)
- Keywords Everywhere ($10 for 100,000 credits)
- SEMrush ($129.95/month)
- Ahrefs ($129/month)
Which Tool Should You Use?
- If you’re on a budget, start with Google Keyword Planner, Ubersuggest, or Moz.
- If you want more data without breaking the bank, Keywords Everywhere is a solid and recommended choice.
- More expensive powerhouse tools like Semrush and Ahrefs go beyond keyword research, offering insights into competition, backlinks, and trends.
Using a mix of these tools can help you build the best list of high-traffic, low-competition roofing SEO keywords to target in your content.
Frequently Asked Questions (FAQs) on Roofing SEO
How many keywords should I use per page?
Focus on 1 primary keyword and 2-4 related keywords per page. Avoid keyword stuffing—Google values natural, well-written content over excessive repetition.
What are the best free tools for finding roofing keywords?
Free tools like Google Keyword Planner, Ubersuggest, and Moz Keyword Explorer are great for discovering keywords. These tools provide search volume data and help you spot relevant keywords for your roofing business without breaking the bank.
How long does it take for SEO to work for roofing companies?
SEO results can take anywhere from 3 to 6 months, depending on competition, keyword difficulty, and how well your site is optimised. It’s important to be patient and consistently update your content for the best long-term results.
What is local SEO for roofing companies?
Local SEO helps your roofing business rank higher in local search results. This involves optimising your website for location-specific keywords and ensuring your business appears in Google’s local search results, such as Google My Business.
Do I need a blog for my roofing website?
Yes, having a blog can improve your SEO by providing fresh content with relevant keywords. Regularly posting about roofing topics or answering common customer questions can help you rank for long-tail keywords and drive more traffic.
How often should I update my roofing website for SEO?
It’s important to update your website regularly to keep content fresh and relevant. Aim for updates every few months, including adding new blog posts, updating service pages, and optimising for new keywords to stay competitive.
Conclusion
Optimising your roofing website with the right SEO keywords is key to getting found by potential customers. By targeting the right terms and focusing on your services, you can improve your rankings and drive more traffic to your site.
If you’re looking for help with SEO for your roofing business, check out our Roofing SEO Services. We can help you rank higher in your searched and get more customers.
