Yes, you can have multiple Google Business Profiles (GBPs), but only under specific conditions that comply with Google’s guidelines. This is particularly relevant for businesses with multiple locations, distinct departments, or expansive service areas. However, creating multiple profiles for the same business at a single location without legitimate distinctions can lead to penalties.
When Is It Appropriate to Create Multiple GBPs?
1. Multiple Physical Locations
If your business operates from more than one physical address, you should create a separate GBP for each location. This approach enhances local SEO, allowing each location to appear in relevant “near me” searches within its vicinity. For instance, a web design agency with offices in Newquay and Exeter should have distinct profiles for each office.
2. Distinct Departments Within a Single Location
Businesses like hospitals, universities, or large retailers often have separate departments offering different services. Google permits individual profiles for such departments if they:
- Have unique names.
- Operate as separate entities with their own entrances.
- Offer services distinct from the main business.
For example, “Walmart Vision Center” can have a separate profile from the main “Walmart” store.
3. Service Area Businesses (SABs)
If your business provides services at customer locations (e.g., plumbing, landscaping), Google allows you to define a service area instead of a physical address. However, if you serve multiple, non-overlapping regions, you might consider creating separate profiles for each area, provided you have a verifiable presence (like a local office) in each.
Guidelines and Limitations
- Verification: Each GBP must be verified through methods like mail, phone, or video.
- Address Authenticity: Using virtual offices or P.O. boxes can lead to suspension.
- Profile Limit: A single Google account can manage up to 100 GBPs.
- Avoid Duplicate Listings: Ensure each profile represents a unique aspect of your business to prevent confusion and potential penalties.
Risks of Misusing Multiple GBPs
Creating multiple profiles without legitimate distinctions can result in:
- Profile Suspension: Google may suspend or remove profiles that violate its guidelines.
- Loss of Reviews: Suspended profiles may lose accumulated customer reviews.
- Reduced Visibility: Non-compliant profiles might not appear in search results, diminishing your online visibility.
Best Practices for Managing Multiple GBPs
- Consistent Information: Ensure that each profile has accurate and consistent NAP (Name, Address, Phone number) details.
- Regular Updates: Keep business hours, services, and other details up to date.
- Engage with Reviews: Respond to customer reviews to improve credibility.
- Use Business Groups: Organise multiple profiles under a single business group for streamlined management.
Frequently Asked Questions
Can you have two business profiles on Google?
Yes, you can have two or more Google Business Profiles—as long as each one represents a separate, legitimate business or location. Trying to list the same business multiple times at the same address can get your profile suspended.
How many business profiles can I have on Google?
A single Google account can manage up to 100 business profiles. For larger businesses or agencies, you can use Business Groups or Location Groups to organise and manage them more easily.
How do I add a new Google Business Profile?
To add a new profile:
1. Go to Google Business.
2. Sign in and click “Add Business”.
3. Follow the steps to enter your business details.
4. Complete the verification process (by mail, phone, or video).
Can you have multiple owners on a Google Business Profile?
Yes, you can add multiple owners and managers to a profile. Just go to the “Users” section in your Google Business dashboard and invite others by email. Owners have full control, while managers have limited access.
How do I manage multiple Google Business Profiles?
To manage several profiles:
1. Use one Google account to access all your listings.
2. Create a Business Group (especially useful for agencies or businesses with many locations).
3. Keep info like addresses, phone numbers, and hours accurate on each profile.
4. The Google Business Profile tool has built-in features for bulk edits and updates.
Conclusion
If set up the right way, having more than one Google Business Profile can help more people find your business online—especially in local searches. Just make sure each profile is for a real, separate part of your business. Following Google’s rules helps you avoid problems like profile suspensions and makes it easier for potential customers to find and trust your business.
